The Competitive Advantage of Selling Luxury Goods Online Essay

The Competitive Advantage of Selling Luxury Goods Online - Essay Example With changing trends, more and more people also need to own these effects especially the younger and energetic members of society who spend significant proportions of their gratis time on the Internet. The web is the best strategy that can be used to promote a product to the world irrespective of their locality, but then this also has limitations. Offline selling could be an improvement when one localized business at a place of position immense importance; thus, one would argue that no Internet sales are required (Arikan 100). Â  Luxury goods have for a long time often been the preserve of the rich or wealthy citizenry within society (Keefer 209). Luxury goods often include flashy possessions such as sports utility cars, stylish designer clothes, perfumes, real estate homes, silverware and real treasures. This research is pegged on the need to determine whether it is advisable to either sell luxury goods online or offline or have a balance in the market prices so as to stem down the abuse of overpricing these goods to suit the preserve of society. Selling these goods has often been done via the traditional means of exchange involving seller and buyer interactions in physical contact (offline) with eventual purchase of the item. However, with the inception of the digital world, these transactions are now being done online (Keefer 102). Most of the luxury goods that are not bulky could well be sold online and shipped anywhere in the world at affordable prices, but when bulky and expensive materials such as new models of cars are involved; the dynamics drastically change and require proper analysis of the sales process. Â